A View from the Board

Board member Frosti Lau, General Manager Cargo Service Delivery at Cathay Pacific Airways

Cathay Pacific Cargo co-founded Cargo iQ more than 20 years ago with like-minded companies in the air cargo logistics chain. The idea was very simple, we wanted our quality service to be more visible to our customers and industry partners through a co-created common industry standard. For many years, Cargo iQ members have continued to look at ways to improve penetration and performance, as well as working on projects that ensure Cargo iQ remains relevant and adds value to the supply chain.

Cargo iQ is a common language to be used by air cargo logistics professionals. We have been using Cargo iQ as our shipment quality management tool to look for continuous improvement opportunities for years and we have incorporated its processes as part of our station performance matrix. Personally, whenever I plan to visit one of our stations, the first things I will prepare before meeting with the local team and Ground Handling Agent is an analysis of their safety performance (safety always comes first and is in our DNA) and a check of their Cargo iQ milestones performance.

Many of our key customers look at our performance against Cargo iQ milestones as well, and common terminologies used have been extremely crucial for us to be able to communicate various standards and measure our commitment to our customers. For instance, exception handling codes are applicable for all mandatory Cargo iQ milestones, and this helps customers to look at exceptions in a more convenient manner. They can talk to us in a mutually understandable terminology without going into each glossary and definition separately. Click here to read more about the Exception Handling Code Procedure Project.

In the past few years, the air cargo industry has transformed, and Cargo iQ has done so with it. In the past few months, various Cargo iQ working and project groups have been more active than ever to look at how we move towards more transparency and move beyond basic measurement, incorporating new milestones that business partners find value in.